Who We Are
Foundation
Stritch Digital is a Sydney-based web studio founded by Zac, who has a background in psychology including teaching and research roles. The studio addresses two core problems in web development. Websites are often built without understanding the people who will use them. At the same time, the industry maintains inefficient processes while underutilising powerful AI tools that could improve both quality and efficiency.
Methodology
The studio operates on principles from human-computer interaction, the study of how people interact with technology. Every project begins with research into who will use the site and what they need to accomplish. That understanding directly informs the strategy, design, and development.
Technology
AI tools like Claude, ChatGPT, Gemini, and private language models have fundamentally changed what's possible in web development. Stritch Digital uses these tools to accelerate technical work, but everything is overseen and critically evaluated by human expertise. AI augments the process rather than replacing it. The result is exceptional work delivered efficiently, without the overhead that drives up traditional agency pricing.